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Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I’ll just pay it safe? But what is safe? The factory job? The cubicle job?
Factories all over have been converted to open spaces for startups. Skyscrapers have entire floors open for lease because the “same as everyone else” class of jobs have dried up. Many of us were raised to seek out a job that required us to fit in, to conform, to adapt until we fit the mold.
The Freaks Shall Inherit The Earth is a guide for the kind of person who wouldn’t normally pick up a business book.
The personal business revolution is upon us. Here’s your recipe book for starting your revolutionary business, including some of what you will learn:
- How to be as weird as you want while providing a viable business structure to support it
- What most people are missing from the basic frameworks of doing business
- How to turn passions into businesses
- How to build out the Digital Channel
- What Kickstarter and Square mean for the future of business)
Take the plunge. Learn to fail and then win. Dare to do something that “everyone else” doesn’t. The Freaks Shall Inherit the Earth will help.
Bestselling author and successful entrepreneur Chris Brogan explains step-by-step how to build your business from the ground up, all without compromising the unique mindset and personal values that make you a freak in the first place.
- Sales Rank: #532213 in Books
- Published on: 2014-04-21
- Original language: English
- Number of items: 1
- Dimensions: 9.35" h x .75" w x 6.25" l, .85 pounds
- Binding: Hardcover
- 208 pages
Review
As business books go, it is hard to find anything that comes close to this in both style and feel-good factor, and it is well worth picking up. (Talk Business, August 2014) A good, practical introductory business book, with guidance for life in general as well (The Gateway, November 2014)
From the Author
Have you ever felt like you don't fit in? Have you had that feeling like "I really think business would work better if we treated it more like THIS?" Do you wish there was a better way to do what you think needs doing in the world?
You're the freak I've been looking for.
The premise is this: it's a book on how to do business for those of us who aren't built for the cubicle farms, who yearn to do things our own way, or at least do things in a much more human way. There are some basic business fundamentals in here, thrown alongside some novel ways to approach tasks and goals. I promise, this isn't your typical business book.
If you're the online type, we use the hashtag #proudfreak to talk about this book and just to connect with each other (note: some people who aren't talking about the book use this hashtag and sometimes, it's a little ... interesting).
This book explains in part what I think is coming next (heck, what I think is already here but people haven't yet fully realized), and it's also a guidebook for how you might do something with that information. I believe the factory/industrial mindset of the last 50+ years is about to swing towards something much more customized, much smaller, and where it'll matter a great deal more that you connect with the people who help you feel like you "belong."
This is a "do" book, not a "think" book. Be warned. Calling all freaks! Join us.
From the Inside Flap
Turning passion into business while still being as weird as you want
Bestselling author and successful entrepreneur Chris Brogan has created a real-world business playbook for everyone out there who simply doesn't fit in. In recent years, the business world has changed dramatically, and there have never been more opportunities for the freaks, weirdos, and misfits among us who are unwilling to conform to traditional business structures and career paths. Disruption has become the norm in business. But this doesn't always mean massive and world-changing disruption. Sometimes, it just means that the world is a bit more open to conducting business the way you'd prefer to do it these days. The Freaks Shall Inherit the Earth turns conventional business wisdom upside down and shows the freaks among us exactly how to make their entrepreneurial dreams a reality.
Are you a freak? This books help you to answer that question and to embrace the fact that you think differently from most business professionals. Chris Brogan explains how to harness the power of thinking differently to overcome your fears of entrepreneurship, establish a structured vision for your venture, and begin your journey toward making your business dreams come true.
With a straightforward approach and inspirational examples, The Freaks Shall Inherit the Earth pushes readers to take the plunge into entrepreneurship and explains how to truly enjoy the adventure, even if the first attempts fail. The book also offers insights and ideas for Employeepreneurs, the people who prefer to focus their creative and innovative abilities on making their employers the best they can be.
Even though freaks, by definition, think outside of the box, the author points out that entrepreneurial success still depends, to a large degree, on establishing the proper structure for your venture and committing to a system of work that will ensure consistent productivity. This book helps you understand how to build the right structure to fit your personality and your business model, and also offers specific insight on how to market your business and to leverage the power of communities of like-minded freaks.
The Freaks Shall Inherit the Earth takes readers from a promising idea to a functional business venture, all without compromising the unique mindset and personal values that make you a freak in the first place.
Most helpful customer reviews
12 of 12 people found the following review helpful.
Well worth reading!
By Bruna Martinuzzi
Reading this book, you get the feeling that you are sitting with a friend, sipping a cup of coffee, and talking about your path to success--a friend who is knowledgeable and genuinely cares. I read the book in one sitting and took copious notes. Brogan makes an important point at the outset: most people tend to think that "freaks" (those who march to the beat of their own drum) are generally young, but as the author points out, as they age, a lot of people grow comfortable with who they are and are not interested in "fitting in." So why wait to be old to do what you want to do? Why indeed! This book may well be a kick in the pants to get you started.
Brogan gives valuable, actionable advice for seasoned and budding entrepreneurs alike, including soloproneurs, small business owners, as well as employeeproneurs. Check out the 6 steps for building discipline, 10 things to quit, garbage and gold questions, and lists of awesomeness (or helpfulness) to name a few. I also appreciated that the advice is in short chapters, with bite sized nuggets, and bolded headings which makes it so much easier to read a book without having to wade through reams of detail. "Brevity is [indeed] the gold standard in business" as Brogan says.
I loved the concept of Monchu, an Okinawan word meaning one family, "the family you choose." Brogan explains how this is better than just networking; this is a list of people you care about. Monchu is the extended network you nurture. The mind-set of Monchu is that you care more about some people than as merely customers or a part of your network. It's the idea that you're not just looking to make money and "sell and run" but that you might want to build a community beyond just selling. If this book inspires you to work from a Monchu mind-set, you will be richer for reading it. Not to mention all of the other useful advice.
16 of 18 people found the following review helpful.
Welcome by fellow weirdos and freaks
By Barry Moltz
I am a Chris Brogan fan. His daily writing seems to talk directly to me. In his new book, "The Freaks Shall Inherit the Earth", he writes a manifesto of entrepreneurship for the rest of us. It includes:
Admit you are a freak. Do business on your terms. Follow your passion.
Define success for yourself.For me, it's being able to support my family at something I love doing.
Learn a new skill. Take joy in improving your weaknesses.
Have a disciplined routine to be productive. This is necessary in always on, 24/7 culture.
Fall in love with not knowing. This is what having your own business is definitely all about.
Look forward to obstacles. There is satisfaction in overcoming them.
As I read through the book, I kept saying, yes and yes. Chris knows who you are and knows how to help!
8 of 8 people found the following review helpful.
This is the Missing Link
By Jeremy M.
I've read my fair share of business books over the past few months, but this one stands out: it isn't the same old song-and-dance. It doesn't simply repeat the "just be authentic, be yourself" advice that can be fairly easily found many places now. Nor does it just give you the nuts-and-bolts to making a business happen and extol the benefits of, for example, choosing yourself or starting your own online business.
Brogan's key insight is to link the two discussions. Choosing to do business on your own terms is an integral part of being a "freak" and owning it. The two shift together, and choices made on one axis affect the other.
Brogan's second key insight--which I dearly wish more folks would talk about as systematically--is that "business is about belonging."
This insight has revolutionized the way I think about doing business. It used to be a slightly sordid thing that would need to exist as a necessary evil. But in making his statement and working through the implications, he persuaded me that there is much more to business than just the gross.
And that observation makes all the difference in the world. If larger corporations (I'm looking at you, U_____ Airlines and U_____ P_____ Service) actually paid attention and began to focus on their customer as the foundation, I don't think commerce (air travel, overnight delivery) would ever be the same. If smaller businesses began to pay attention to this principle, though, the world would be a manifestly better place.
And what better compliment can be paid to a book than to say that the world would be a better place if more people would read it and act on the thoughts in it?
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